This is part 8 of the 10 part series Creating Twitter Marketing Success
Some thought should be given when it comes to figuring out how much to post on Twitter. There is one undisputed fact when it comes to Twitter feeds. That is the super fast rate that Tweets come into view and quickly disappears. Unless you really don’t give a care about the visibility of your, Tweets then you will need to have a plan.
Some questions need to be answers in order to devise the best times to Tweet for any brand.
What is the value of a Tweet?
One would think of value in a monetary way at first glance. This is not the case. The context of value in the form of a Tweet is how well it is received by your intended audience. Will your audience be willing to take action, read more or click links? Will the Tweet elicit your audience to behave the way you intend for them too.
What is the lifespan of a Tweet?
The life of a Tweet is a whopping 2 hours. Thats it folks, 2 short hours or less. That means Tweets need to be spot on when it comes to proper marketing techniques. This is not an easy task, but it is definitely doable. This should not be a deal breaker to using Twitter to market your brand. This just means “Tweeting often” should be apart of any business online Twitter marketing strategy.
Whose going to see your Tweet?
This is probably the most important question to answer. Who is your audience? What are their interest? How does your product and services relate to what your audience is looking for? What problems can you solve for them? Other than knowing your Twitter marketing goals, knowing your audience should be at the top of the list of must knows.
What are your goals for using Twitter in the first place?
Every piece of content, every image created to share and every retweet will be and should be based on your Twitter marketing goals.
Goals are the backbone of any successful Twitter marketing strategy. You can quickly brainstorm and refer back to your brands goal to insure that the messages you send out to those that could be your potential clients are in line with your organizations overall mission statement.
What are you posting or going to post?
Are you posting Tweets in line with your brand, your organization’s values and are they ethical in nature. Content selection should be based on what your audience is looking for. Think about ways to solve their issues. All material should be related to the products or services you are offering to your audience.
If you are at a loss to figure out what type of content to post then the 26 Laser Focused Twitter Marketing Ideas Guide can help.
What will you Tweet about?
You need content. If you are looking to have killer online visibility you need to be a content marketer. That means you need to hunker down and start creating content that matters to your audiences and content that will keep them coming back for more.
Always keep in mind that you will be attempting to guide your followers from Twitter by Tweeting in a way that will guide those followers to your own turf. You turf will be your website or your brick and mortar store.
YES, you can develop relationships on Twitter. Twitter is great place to be seen over and over again so new followers will quickly transition into war leads. There is also the possibility that they will become your brand ambassadors.
Tweet A Lot => Develop Relationships => Potential Leads => Loyal Clients
Before you change the frequency of the way you Tweet take into consideration how much is too much. Test, Test and Test again. Error on the side of Tweeting a lot. More is better, but don’t blast all your Tweets out at one time. That will definitely be a deal breaker for you followers. Spread your Tweets out throughout the day.
Here are some FACTS that may help you to make your informed decision…
- Did you know the average Twitter user Tweets approximately 20+ times per day. Sounds like a lot, but it is very easy to rack up the Tweets with a good game plan.
- The highest amount of retweets happen after normal business hours. That means anytime after 5pm.
- However people clicking on links happens during the afternoon hours. That means between 12pm to 5pm.
- Of course it makes perfect sense that Twitter users are most active at the end of the week and on the weekends.
- Retweets get higher visibility. That’s a no brainer right?
Here is what you can conclude…
- Plan on Tweeting a lot. I recommend Tweeting as much as you can using your available resources.
- Plan on Tweeting during the afternoon and evening hours.
- Strategically Tweet promotional and marketing links to even more valuable content during the afternoon hours.
- Plan on Tweeting and communicating with your Twitter community during the weekend and evening weekday hours.
The more you Tweet the more visibility your brand will have. This will definitely boost and build brand awareness.
The bottom line is that Tweeting often can increase website traffic. Your website is where the magic happens. It is where the real selling happens. It is where you’ll have the opportunity to convert potential customers to loyal clients.
As a side note, use automation for good and to your brand’s advantage. Schedule Tweets in advance to stay on the Twitter radar. It is incredibly difficult to post consistently on Twitter to maintain significant visibility. This is when a kick but schedule will helps you to keep up the frequency of your Twitting activity.
Baby steps are in order to get your Tweeting frequency up to gain maximum visibility, to increase relationship building and drive massive traffic back to your website where the true sales conversions happen.
Where does your Brand Stand on the learning curve?
The following are recommendations on how much to Tweet. This is not a hard rule. Try the following recommendations add to your activity when needed and dump some of the activity it becomes cumbersome or does not work for YOUR audience.
New Twitter Users – Tweet anywhere from 3 to 5 times daily.
As a Personal Brand – Build your tweeting up slowly in order to reach 10 to 20 times daily.
As a Business – Build your Tweeting activity up to 20+ Tweets per day.
Last Thoughts on Consistency…….
Frequency and consistency does matter. Consistency counts for following, unfollowing, engaging, posting, retweeting, checking your stats, targeting the right audience ( that means rolling your sleeves up and doing some research. The squeaky wheel (your tweets) will get the oil (followers and constant communication).
Don’t Tweet in batches. Actively listen to your audience and post more of what they respond to.
Rinse an repeat.
If you want to know more about how to use call-to-action at part of your Twitter strategy then the “Dig Deep an Excel Twitter Marketing Actions Sheets Guide is the perfect book for you. I discus the base way to leverage your Tweets to get positive ROI an make ever action count for lead generation. Click here to get the book.
- Creating a Twitter Marketing Plan of Attack to Maximize ROI
- Increase Marketing Momentum by Increasing Twitter Followers
- Twitter Hashtags Guide, Increase Search Engine Visibility
- Learning What Tweetability Means and Grow Your Following With Quality Leads
- Brand Building with Real-Time Audience Engagements
- Create Structured Tweets for Higher Visibility and Increased Website Traffic
- Guide Followers into the Sales Funnel with Powerful Call-to-Actions
- Making an Impact Using Consistency
- Boost Your Brand Promotions (Coming Soon!)
- Adjust, Adjust and Measure (Coming Soon!)